They were attended by about three thousand athletes from 80 countries. Competitions were held in 18 sports in Korean, Tallinn (sailing) and Jurmala (tennis tournament). During the Games, six world records were set, of which the record of pole vaulter Serhiy Bubka can be called “historic”. For the first time, he overcame a height of 6 m. Television broadcasts of the EIT competitions were organized by Speed-24 television in conjunction with experts from CNN.
There was a kind of convergence of domestic and American experience.
Subsequent games in Seattle were provided exclusively by the American companies CNN and TBS. Our specialists had something to learn from their overseas colleagues. This is how Arkady Rather, head of sports broadcasting at the Central Television and All-Union Radio, described their approaches to television broadcasting: ” A series of broadcasts showing the smallest details of the struggle, slow repetitions, recreating the beginning and end of the most interesting combinations.
During the satellite competition, Seattle was connected to the cities where a possible winner was supported.
Larry King, a popular American journalist and CNN columnist, spoke to fans. These live micro-dialogues gave a unique color to the reports of IDPs. Sports results are on a par with human feelings and emotions.
Domestic television, thanks to a partnership with CNN and its owner, has received a solid amount of broadcasting from the IDF. One day had about 5-6 hours of speech, which was distributed as follows: 1.5-2 hours in the daily block of speech (usually competitions in less popular sports), 2-2.5 hours before and after the program “Time “. Due to the time difference, live broadcasts went to the Far East, and then through the system “Orbit” on a scale of 1: 1 to the European part of the country.
Therefore, it was important to calculate the competition schedule and the ability to predict pauses to the nearest second.
The evening program “Time” and the morning program “120 minutes” aired special videos about the events around the Games. Special programs were prepared with discussions on the most important issues. Their leaders were Vladimir Posner and Alexander Gurnov.
The experience of showing EIT competitions in 1986 and 1990 was not in vain for domestic television. For example, at the 2002 Winter Olympics in Salt Lake City, Russia TV implemented the Cheer Together project. The essence of it was that relatives and friends of Russian athletes were invited to the finals of the most important competitions. The mother of the figure skater Maxim Marinin, the father of Alexei Yagudin and others visited the channel’s Korean studio. And the reaction of the event thousands of kilometers from Korean and shown on large plasma screens gave an emotional tone to the broadcasts, created the effect of presence, which is so important to feel for viewers during.
A significant stage in the development of genre opportunities for television journalism in sports was the program of the Central Television “Football Review (FO)”. It has been broadcast weekly since 1981.1 Its first presenters were Volodymyr Maslachenko and Volodymyr Pereturin. The structure of the program was based on foreign experience (mostly from Western countries) of similar TV projects dedicated to football. The genre of the review turned out to be an adequate creative, informative and spectacular order of the domestic project.